DIRT CREW SUBSCRIPTION BOX

She belongs
on the trail.

A monthly subscription box for girls aged 10-16 who ride mountain bikes - or who want to. Real magazine. Hands-on keepsake. Every month.

Launching August 2026

1M+
teenage girls disengage from sport every year in the UK
43%
of girls who considered themselves sporty stop after primary school
80%
of girls feel sport isn't for someone like them
Why Dirt Crew exists

She wants to ride. Something keeps stopping her.

Girls drop out of sport in their early teens at twice the rate of boys. Not because they don't want to be active - but because of fear of judgement, not feeling like a "real" rider, periods, body image, and the quiet sense that sport just isn't for someone like them.

Dirt Crew is built around those barriers. Every issue directly addresses one of the documented reasons girls stop riding - with real stories, practical skills, and content that never talks down to her or piles on performance pressure.

If you've got a daughter, niece, or young rider who lights up on a bike but sometimes needs a reminder that she belongs there - this box is for her.

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Fear of judgement 68% of girls cite being watched as a barrier to sport
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Sport identity 80% feel sport isn't for "someone like me"
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Periods 78% of girls avoid sport on their period
🔍
Body image 70% say body image affects willingness to take part
🧠
Confidence 61% lack confidence to try sport or return after a break
What's in the box

A proper magazine.
A hands-on keepsake.
Every single month.

📖
Dirt Crew Mag

An A5 MTB magazine written for girls. Rider stories, trail skills, honest content on the real stuff - no diet tips, no performance pressure, no sales pitches.

🎨
Monthly keepsake

Something to make, use, or stick on her bike. Issue 01 includes a sticker kit - blank sticker sheets, a fine liner, and pre-printed Dirt Crew stickers. Changes every month.

🚵‍♀️
From £17.50/month

Monthly at £19.99, or save with 3 or 6 month options. Every subscription starts with Issue 01 - You Belong Here - before rolling into the current monthly issue.