Dirt Crew · MTB Subscription Box for Girls

You belong
on the trail.

A monthly box for girls aged 10–16 who ride mountain bikes - or who want to. Real magazine. Hands-on keepsake. Every month.

Subscribe from £17.50/month → Every subscription starts with Issue 01 - You Belong Here
1M+
teenage girls disengage from sport every year in the UK
43%
of girls who considered themselves sporty stop after primary school
80%
of girls feel sport isn't for someone like them
Why Dirt Crew exists

She wants to ride. Something keeps stopping her.

The research is clear: girls drop out of sport in their early teens at twice the rate of boys. Not because they don't want to be active - but because of fear of judgement, not feeling like a "real" rider, periods, body image, and the quiet sense that sport just isn't for someone like them.

Dirt Crew is built around those barriers. Every issue directly addresses one of the documented reasons girls stop riding - with real stories, practical skills, and content that never talks down to her.

If you've got a daughter, niece, or young rider who lights up on a bike but sometimes needs a reminder that she belongs there - this box is for her.

👁️
Fear of judgement 68% of girls cite being watched as a barrier to sport
🏷️
Sport identity 80% feel sport isn't for "someone like me"
🩸
Periods 78% of girls avoid sport on their period
🔍
Body image 70% say body image affects willingness to take part
🧠
Confidence 61% lack confidence to try sport or return after a break
What's in the box

A proper magazine.
A hands-on keepsake.
Every single month.

📖
Dirt Crew Mag

An A5 MTB magazine written for girls. Rider stories, trail skills, honest content on the real stuff - no diet tips, no performance pressure, no sales pitches.

🎨
Monthly keepsake

Something to make, use, or stick on her bike. Issue 01 includes a sticker kit - blank sticker sheets, a fine liner, and pre-printed Dirt Crew stickers. Changes every month.

🚵‍♀️
Always starts with Issue 01

Every new subscriber gets Issue 01 - You Belong Here - as their first box, then rolls into the current monthly issue. No matter when she joins, she starts from the beginning.

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Choose your plan.

Cancel anytime on monthly. All prices include UK shipping.

Monthly
£19.99
per month
Billed monthly
 
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Cancel anytime
6 Months
£17.50
per month
£104.99 billed upfront
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Questions

The stuff you're probably wondering.

Your first box ships within one week of subscribing - so she won't be waiting long. After that, boxes go out at the start of each month and arrive within the first week.

Dirt Crew is designed for girls aged 10–16. The content is written to feel relevant and age-appropriate across that whole range - not too young, not too old. If your daughter is just outside that range, you know her best, why not try a one month subscription and see if she likes it.

Issue 01 is called You Belong Here - our permanent welcome issue. Every new subscriber receives it as their first box, then rolls into the current monthly issue. No matter when she joins, she starts from the beginning of the crew.

Not at all. Dirt Crew is for girls who ride and girls who want to ride. The content is written to be welcoming whether she's been hitting trails for years or has never tried MTB and is just curious. There's no gatekeeping here.

While our main focus is on mountain biking, we will cover all sorts of riding topics that would benefit all young riders. So whether she's a gravel rider, BMX rider, dirt jumper, trials rider, pump track rider, (the list goes on) she'll find her community in Dirt Crew.

Monthly subscriptions can be cancelled anytime - no questions asked, no fees. The 3 and 6 month options are paid upfront and run for the full term. If something comes up, get in touch at hello@unboundco.com and we'll sort it.

Absolutely - Dirt Crew makes a brilliant birthday or Christmas gift. Add a gift message at checkout and we'll include it in the box. The subscription goes directly to whoever you're sending it to.

She belongs here.
She always did.

Start her subscription today and she'll have Issue 01 within the week.

Subscribe from £17.50/month →