SHRED TO UNBOUND

If you've followed Shred Like a Girl over the years and found yourself here going "wait, what's happened?" - hi. We owe you a quick explanation.

In October 2024, Shred Like a Girl became Unbound Collective.

Same founder (Shawnee, still Australian, still obsessed with bikes). Same mission to get more women and girls out on trails. Same commitment to community that actually feels like one. New name, bigger remit, and yes - a raccoon mascot.

The rebrand wasn't a pivot. It was a growth spurt. Shred Like a Girl built something real over almost four years: a clothing brand, a riding community, guided rides, events, and a lot of trail friendships that started from social rides. Unbound Collective is what happens when that foundation is strong enough to build something bigger.

Nothing important changed. Everything exciting is still ahead.

Got questions about the rebrand, or wondering what happened to your favourite piece of kit? We're right here - pop over to the Contact Us page.

Can't wait to ride with you.

Shawnee